Formative Expands Abu Dhabi Footprint with New FitnGlam Masdar Superclub

FitnGlam, the UAE's leading luxury women-only fitness brand, is opening its seventh UAE location at My City Center Masdar in Abu Dhabi, scheduled for Q4 2026.

At 22,000 square feet, the club will be FitnGlam's largest Abu Dhabi site yet and the brand's first to feature a dedicated Megaformer studio, alongside Reformer Pilates, Ride and MindBody classes through its Platform-powered boutique offering.

Designed exclusively for women, FitnGlam Masdar will bring together strength, cardio and functional training zones, HYROX-style performance spaces, and a full recovery suite including an infrared salt sauna and steam room - plus a healthy café and year-round wellness programming.

"FitnGlam has established itself as the UAE's leading fitness brand for women," says David Prosser, CEO of Formative. "The new club reflects our continued commitment to helping members achieve their fitness and wellbeing goals."

FitnGlam sits within Formative, Arada's fast-growing fitness collective launched in November 2025, which already serves 40,000 members across more than 20 clubs, with ambitions to reach 100,000 members and 40 locations by 2027.