Exfoliate & Reset with Paula’s Choice

A new year marks the perfect moment to reset your skincare routine and reveal a smoother, brighter, more refined complexion. This January, Paula’s Choice highlights a simple, science-backed approach to refreshing post-holiday skin: exfoliate, treat, hydrate, and protect.

Exfoliate: At the center of this reset is the global bestseller, the Skin Perfecting 2% BHA Liquid Exfoliant - a leave-on formula that gently unclogs pores, smooths uneven texture, and revives dull, congested skin. Ideal for beginning the year with a clean slate.

Brighten: To further brighten and even skin tone, Paula’s Choice recommends adding the 10% Azelaic Acid Booster. This multitasking hero helps reduce the appearance of dark spots, redness, and post-blemish marks while promoting a more radiant, balanced complexion.

Hydrate + Firm: Hydration remains essential, particularly when using active ingredients.The Pro-Collagen Plumping Peptide Moisturizer delivers firming peptides and barrier-strengthening hydration to keep skin bouncy, smooth, and resilient throughout winter.

Protect (AM): The 5% Vitamin C Sheer Moisturizer SPF 50 delivers lightweight, broad-spectrum protection while helping to visibly brighten and even skin tone. With a sheer, silky finish, it supports the skin’s radiance and ensures your exfoliating and brightening steps work safely and effectively all year long.

Available exclusively at Sephora Middle East across the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman.