Done by Deer Arrives: Scandinavian Favourite for Little Ones Now Available in GCC

Scandinavian design meets child-friendly functionality as Done by Deer, the beloved Danish brand known for its modern nursery products and playful, educational toys, officially launches in the GCC region.

Celebrating 10 years of comforting and inspiring families worldwide, Done by Deer brings its signature blend of Scandinavian style, developmental focus, and safe, sustainable materials to a new audience of parents and little ones in the Middle East.

// Meet the Deer Friends

At the heart of the collection are Done by Deer's iconic animal characters - from Elphee the elephant to Croco the crocodile, Wally the whale, Lalee the llama, and more. These lovable companions spark curiosity and imagination, offering everything from sensory play to cozy comfort. Whether it’s Wally’s underwater adventures or Lalee’s dreamy dances, there’s a friend for every child.

// Designed for Every Moment

Done by Deer’s clean lines, muted tones, and gentle pops of colour are evident across four main categories:

• Play Time - From plush Cuddle Friends (AED 79–189) to sensory-stimulating Activity Play Mats (AED 499), tummy time pillows, stacking towers, rattles, and pull-along toys, each item supports early development through fine motor skills, cause-and-effect learning, and sensory play.

• Mealtime Made Fun - Bibs (AED 59–99), suction plates, compartment dinnerware, silicone spoons, and first meal sets (AED 45–149) turn mealtimes into storytelling sessions. With food-safe materials, anti-slip features, and playful motifs, every bite becomes an adventure.

• Out & About – Whether it’s school, travel, or a stroll in the park, the Out & About range features durable and stylish kids backpacks (AED 169–179), insulated lunch bags (AED 169), snack sets (AED 79), and spill-proof straw bottles (AED 59). For parents, the brand offers practical and stylish changing bags and backpacks (AED 299–399), all made from recycled PET bottles.

• Nursery Essentials - Soft textiles, quilted play mats, and clever storage solutions combine beauty and function, creating calming spaces where little ones can rest, play, and grow.

// Safety & Sustainability First

Done by Deer products are meticulously designed in Denmark, tested to meet the highest EU safety standards, and made from recycled or responsibly sourced materials – from water-based paints to BPA-free food-grade silicone. Every detail is crafted with both children’s wellbeing and the planet in mind.

// Now Available in the GCC

Parents in the GCC can now shop Done by Deer’s award-winning range across select retailers, including Mumzworld, FirstCry, and Five Little Ducks.