Dolce&Gabbana Unveils New Eyewear SS25 Collection

It's the season for new shades and we're loving all the new SS25 eyewear hitting the shops. Dolce&Gabbana have just presented the new campaign for the Eyewear SS25 collection, an authentic expression of the brand’s DNA, and we're totally here for it.

Shot by photographer Karim Sadli and with art direction by creative duo Kevin Tekinel & Charles Levai, founders of Maybe, the campaign comes to life through dynamic and intense shots, enhancing each model’s magnetic appeal.

In the videos, a mosaic of faces, expressions and personalities are woven into a sophisticated visual narrative in which the minimalism of the background emphasizes each individual’s uniqueness and the distinctive character of Dolce&Gabbana eyewear. Bold designs, sophisticated frames, sleek details and the unmistakable DG Crossed logo: each model tells a story of craftsmanship and innovation, designed for those seeking a unique and distinctive style.

The Eyewear SS25 collection will be available from March 2025 in Dolce&Gabbana boutiques, at www.dolcegabbana.com and at top EssilorLuxottica opticians and retailers worldwide.