Caeli Launches New Candle Collection Inspired by North Africa’s Majestic Peaks

Caeli, the luxury wellness brand known for its evocative scents and commitment to sustainability, unveiled the launch of its latest candle collection: Aurès and Erif. Inspired by the towering mountain ranges of North Africa, these new fragrances invite customers on an immersive journey through scent, story, and art. Drawing their names from the Aurès Mountains of northeastern Algeria and the Rif Mountains along Morocco.

Rooted in the landscapes of the Mediterranean coast, both candles pay homage to regions rich in nature, history, and culture. Cedarwood, native to these regions, is symbolic of their enduring beauty and resilience. Its warm, resinous aroma forms the base of each fragrance, complemented by fresh, airy top notes that evoke the crisp mountain winds. The result is a fragrance profile described as woody oriental with ambery facets, balancing freshness with refined depth.

“Scent has the power to transport us,” said Senda Guesmi, Founder of Caeli. “With Aurès and Erif, we wanted to capture the grandeur and quiet elegance of North Africa’s mountains—places that linger in memory and stir the soul.”

Complementing Caeli’s candle offering, the brand’s signature incense blends bring a more elemental, ritual-led dimension to its home fragrance collection. Inspired by traditional Japanese incense-making techniques, each stick is meticulously crafted without bamboo cores, allowing for a cleaner, more elegant burn. Free from artificial colors, synthetic fragrances, or combustive chemicals, the incense is made using only natural woods, resins, spices, and 100% pure essential oils—honoring the purity and potency of nature in its rawest form.

The collection features three thoughtfully composed blends, each designed to evoke a different sensory journey. Sandalwood, Rose & Frankincense layers grounding woods with the softness of rose and the sacred depth of frankincense. Palo Santo, Cinnamon & Clove brings warmth and vitality through a balance of smoky woods, comforting spices, and a fresh citrus lift. Cedar, Juniper & Pine offers a revitalizing escape into nature, with crisp, clean notes that sharpen the senses and clear the space. Each box includes 30 incense sticks and a holder, with an approximate burn time of 40 minutes per stick.

Caeli’s incense and candle collections together reflect the brand’s dedication to craftsmanship, intentional living, and sensory artistry. Through scent, Caeli invites its community to slow down, engage the senses, and rediscover beauty in simplicity.

For more information visit www.wearecaeli.com