New Boutique For Boucheron In Abu Dhabi With Exclusive Art By Yasmin Al Mulla

This October, Maison Boucheron celebrates its new boutique in Abu Dhabi, located at the prestigious Galleria Mall.

Boucheron's new boutique now occupies a larger space of 204 square meters in a more visible location within this luxury mall, known for offering a premium shopping experience. Abu Dhabi, the capital of the United Arab Emirates, has become a global hub for luxury and innovation, attracting a sophisticated and international clientele. Boucheron's presence in the Galleria Mall reaffirms its position in the Middle Eastern market.

For Maison Boucheron, boutiques are more than just places to buy jewelry pieces. Since its creation, one of the core values of the Maison has been its family spirit. This warm atmosphere is infused into every boutique, inviting clients to feel at home as they explore Boucheron collections. This concept of welcoming is brought to life through thoughtful design elements and carefully curated details. Boucheron boutiques feature inviting round tables that gather the clients and the advisors. With each new boutique opening, the Maison handpicks unique pieces that contribute to the overall charm and character of the space. From vintage furniture to contemporary artwork, every element is chosen with the same care and attention to detail that goes into creating a home. 

The new boutique draws inspiration from the Parisian architecture of the Maison’s historic address on Place Vendôme, where Frédéric Boucheron was the first of the great contemporary jewelers to open a boutique in 1893, at the number 26. The boutique's façade is a striking feature, made of glass prisms in the iconic Boucheron green creating a mesmerizing mirror effect. The façade incorporates other iconic Boucheron designs, such as the grosgrain motif, reminiscent of its couture heritage, and the emerald cut, evoking the shape of Place Vendôme for a bird's-eye view. Molded frames in green marble, sleek black metal accents, and a symmetry reminiscent of Art Déco, are also essential to Boucheron’s aesthetic. Art Deco, prevalent in the 1920s and 1930s, epitomizes geometric shapes, bold colors, and ornamentation. Subtle touches of nature, a theme dear to Boucheron, can be found in the boutique's design. The selling space features a wallpaper inspired by ancient Chinese floral patterns from Atelier d'Offard, a renowned French company that combines traditional techniques from the 18^th century with modern processes. The furniture fabrics, inspired by an 18th-century design, showcase a floral motif made with layers of shiny colors and metallic textures from the renowned Rubelli manufacture.

The VIP area also embraces the codes of the Parisian Hôtel de Nocé, Boucheron’s historical flagship on Place Vendôme. These spaces are usually adorned with damask, a luxurious silk fabric enhanced with gilding that covers all the walls. This time, the VIP area has been designed as two-color blocks: one covered in pink damask, the other in green damask. The two colors come together through a stunning gradient carpet that serves as the link between these two spaces, seamlessly blending them.

The space also features an exclusive creation by Emirati artist Yasmin Al Mulla, commissioned by Boucheron. This masterpiece serves as a bridge between the UAE’s and Boucheron’s rich cultural heritage. The artwork is mainly inspired from the natural rhythm of dunes and waves, which are symbols of the UAE’s continuous movement and advancement, thoughtfully merging these elements with Boucheron’s codes. The artwork is enhanced by the Grosgrain motif, one of Quatre’s four codes and in Boucheron’s archives since the 1860s. Its origin can be traced to Frédéric Boucheron’s father, who was a draper. The Grosgrain code recalls the couture heritage that helped make Boucheron’s name, with jewelry famed for being as supple and delicate as precious fabrics.