BodyBase Launch Flagship Reformer Fitness Studio at the JW Marriott Marquis Hotel Dubai

BodyBase, the Netherlands-born high-end reformer fitness brand, is officially set to land in the UAE with the opening of its newest studio at JW Marriott Marquis Hotel Dubai on 18th July.

This launch marks a bold new chapter in luxury wellness, bringing BodyBase’s sleek, music-driven experience to the heart of Dubai, further reinforcing JW Marriott Marquis as a leading destination not only for exceptional hospitality, but Set within one of Dubai’s most iconic hotel destinations, the new BodyBase studio is thoughtfully integrated into the JW Marriott Marquis offering, giving guests and residents access to two distinct studio formats. 

Founded in Rotterdam, Holland in 2019, BodyBase has redefined reformer-based fitness through its proprietary BaseLine Machine and a fresh, elevated approach to movement. The new studio is located within JW Marriott Marquis Hotel Dubai, the world’s tallest five-star hotel in Business Bay, which features over 1,600 rooms, 12 award-winning restaurants, and a myriad of holistic experiences in Saray Spa and the Health Club. BodyBase adds a new dimension to the hotel’s wellness offerings by introducing a unique boutique fitness studio that combines innovative movement, sleek design and five-star service, providing guests and residents with a cutting-edge fitness experience.

At its core, BodyBase stands for The Power of Balance – a next-generation approach to fitness that combines innovation, intention, and immersive design. BodyBase introduces a new category of reformer-based training built around the patented BaseLine Machine and class formats that prioritise precision, performance, and control, offering a progressive alternative to traditional workouts. From the curated lighting and sound to inclusive spaces and in-house trained instructors, every detail is designed to energise the body and centre the mind.

BodyBase’s studio at JW Marriott Marquis Hotel Dubai reflects its signature aesthetic: clean, modern, and immersive, with lighting and music thoughtfully tuned to elevate each class. The BaseLine Machine remains the heart of the experience, offering a new standard in reformer training. Guests can experience two of the brand’s signature workouts: Base Gym, a high-intensity, beat-driven reformer class designed to sculpt, sweat, and energise; and Base Flow, a slower-paced, breath-focused session to build strength, flexibility, and inner calm. Together, these two training styles offer a complete wellness journey – balancing power with presence, and performance with restoration – all within a modern, design-led studio.

To celebrate the opening, BodyBase is offering a limited-time pre-opening discount, valid until 31st July, with up to 20% off all class packages and a special 50% discount on the 1-month unlimited package. Guests can take advantage of exclusive early access pricing across class packages, including:

• 1-month unlimited – was AED 1,560; now AED 780

• 6-month unlimited – was AED 8,820; now AED 7,056

• 12-month unlimited – was AED 16,020; now AED 12,816

• 10 classes – AED 1,100 (valid for 2 months)

• 20 classes – AED 2,000 (valid for 3 months)

For more information on BodyBase at JW Marriott Marquis Hotel Dubai, visit bodybase.com/jwmm-dubai/