top of page

Beyond the Mall Curates the Ultimate Beach Edit as Dubai's Beach Season Returns

Sep 28
1 min read
Beyond the Mall Curates the Ultimate Beach Edit as Dubai's Beach Season Returns

As Dubai's temperatures begin to ease, beach days are firmly back on the agenda, and Beyond the Mall has rounded up exactly what you need to make the most of the coastline this season. The homegrown marketplace, known for championing independent UAE brands, has curated a beach-ready edit sourced entirely from local designers, so every towel, tote and sun hat comes with a Dubai-made story behind it.


The edit is built around the essentials of a proper beach day: oversized beach towels, woven totes roomy enough for everything from a book to a spare swimsuit, straw hats for sun protection, and practical pouches designed to keep SPF, sunglasses and other must-haves in one place. There's also a playful edge running through the selection, with personalised hats and embroidered accessories adding a touch of individuality to an otherwise simple beach bag.


Beyond the Mall Curates the Ultimate Beach Edit as Dubai's Beach Season Returns

For anyone who treats their beach setup with the same care as their wardrobe, the range spans classic woven textures and neutral straw pieces through to bolder prints and colourful, statement-making designs, meaning there's a fit whether your style leans minimal or maximal.


Beyond the Mall's founders, Rhia Woodall and Phil Malem, built the platform around a simple idea: making it easy to discover and support the makers and small businesses creating genuinely well-designed products right here in the UAE, rather than defaulting to mass-market alternatives. This beach edit is a natural extension of that mission, an easy way to shop with intention while getting fully kitted out for beach days, poolside afternoons or a weekend staycation.


The full edit is available now at www.beyondthemall.me, or via Instagram @beyondthemall.me.


Beyond the Mall Curates the Ultimate Beach Edit as Dubai's Beach Season Returns

 
 
 

2 Comments


slope-unblock22
Sep 30

As Dubai's beach season returns, it's wonderful that Beyond the Mall has curated an edit entirely from local UAE designers. I particularly appreciate their mission to make it easy for consumers to support small businesses and discover genuinely well-designed products, rather than letting their shopping choices go slope unblocked to mass-market alternatives. It makes the entire beach setup feel much more unique and thoughtful. ☀️

Like

tdavalot44
Sep 30

It's genuinely inspiring to see Beyond the Mall championing independent UAE brands for their beach edit. The idea of every towel and tote having a Dubai-made story adds such a unique charm, elevating the usual beach gear. I wonder if they'll eventually expand to items for packing precious souvenirs from the coast – perhaps even something as protective as пузырчатая пленка for delicate shells? This thoughtful curation truly stands out. ☀️

Like
bottom of page