5 LinkedIn Hacks You Need to Know

LinkedIn isn’t just a digital CV anymore, it’s your personal brand hub, networking powerhouse, and even a publishing platform.

Whether you’re job-hunting, client-hunting, or just looking to raise your professional profile, a few simple tricks can help you stand out from the crowd.

Here are five LinkedIn hacks every professional should know.

1. Customise Your URL

Did you know you don’t have to stick with the random string of numbers LinkedIn gives you? Head to your profile settings and create a clean, customised URL (for example: linkedin.com/in/yourname). It looks polished, is easier to share, and helps with Google searches of your name.

2. Use the “Featured” Section Like a Portfolio

Your profile isn’t just about listing job titles - show your work! The “Featured” section is prime real estate for uploading presentations, linking to media articles, or highlighting projects. Treat it like a mini portfolio so visitors instantly see what you’re about.

3. Add Keywords to Get Found

Recruiters and clients use LinkedIn’s search just like Google. Make sure your headline, about section, and job descriptions include the keywords you want to be found for - think “PR strategist,” “digital marketer,” or “sustainability consultant.” This hack is basically free SEO for your career.

4. Engage, Don’t Just Scroll

The algorithm loves conversation. Instead of lurking, comment thoughtfully on posts in your field, share your own insights, and join groups. The more you engage, the more your profile gets seen - and the more your network starts associating you with your expertise.

5. Turn On “Creator Mode”

If you’re serious about building a presence, flip on LinkedIn’s “Creator Mode.” This changes your profile to showcase content you post (like articles and videos) and lets you add hashtags you want to be known for. It’s a subtle shift that positions you as a thought leader rather than just a job seeker.

LinkedIn isn’t just about connections, it’s about visibility. With these hacks, you’ll go from having a static profile to creating a dynamic personal brand that attracts opportunities, conversations, and the right people into your network.