Founder of Frame by Sarah Battikha
It’s fair to say that TikTok is awash with the latest trends. Beauty tips, tricks and hacks are firmly at the forefront – the hashtag #beauty alone has currently exceeded 100 billion views and counting, which tells you this is a craze that the masses are most definitely invested in and shows no sign of slowing down anytime soon. With new trends taking centre stage weekly, it can often be a little confusing, knowing what is actually worth trying and what we should most definitely be skipping.
Below are some of the trends and beauty predictions for 2023 that in my view, carry more weight than some of the crazier ones – foundation frothing anyone?!
A trend that shows no signs of going anywhere, slugging is the process of applying a thin layer of Vaseline or similar after you have done your full evening skincare regime and before you get into bed. A fantastic way to reinforce your skin barrier, this trend promises to leave the skin thoroughly hydrated, especially if you suffer from redness and irritation. In addition to the face, slugging in 2023 sees beauty lovers trying the process on their nails and hair too.
Continuing into 2023 is the ever-popular Skin Cycling, perfect for those taking a more minimal approach to beauty. This year, however, it will be a little more advanced. Rather than applying the same products every day, products are applied with rest days and you alternate your active ingredients. By using products strategically with a ‘less is more’ approach, the skin has time to repair itself and avoids irritation and inflammation that can occur by layering product on top of product. To level up to ‘Advanced’, you go one step further and if your skin can tolerate retinoids and acids more frequently than twice a week, you can reduce your recovery nights and add in another retinol night instead.
Getting your 5 a day:
Along with the new year, comes to some new and interesting ingredients making their way into your skincare bottles… and they seem to be of the fruit and vegetable variety. Tremella mushrooms are one of the ingredients having a moment this year due to their healing, moisturising and rejuvenating properties. An alternative to Hyaluronic Acid, they provide a massive amount of hydration. Next up is Sea Fennel, a plant packed with compounds including Vitamin C, fatty acids, minerals and phenolics – perfect for brightening and rejuvenating the skin. Chebula is another beauty buzzword for 2023 and is a tree-growing fruit native to South Asia. Helping with ageing, pigmentation and inflammation the super ingredient has amassed quite the celeb following since 2022. Lastly, the latest superfood ingredient – Broccoli Seed Oil is set to be a trending green this year with its anti-inflammatory and antioxidants perfect for hydrating and healing.
If COVID was to teach us anything, it’s that more of us are invested in at-home beauty treatments than ever before with a whopping $66,336.5 million spent on beauty devices in 2022. This is expected to reach $311,095.1 million in 2030 which is a growth rate of 21.3% during 2022-2030. With this in mind, it’s clear to see that we are actually using these products and they are worth the investment when used alongside your monthly in-clinic treatments. LED light therapy is set to be huge in 2023 and is great for tackling pigmentation and plumping the skin. Vibration therapy is also trending for 2023 and works to boost circulation.
Some of the largest global beauty brands including Tata Harper, The Body Shop, Augustinus Bader, Fenty Skin and Charlotte Tilbury are focusing on their carbon footprint with experts believing 2023 will see many more brands follow suit – we certainly hope so. Although there is much work still to be done, it’s great to see both consumers and businesses taking small steps to be more sustainable and reuse their single-use packaging, and we look forward to seeing some of our favourites making the change this year.