PUMA has partnered with the Frida Kahlo Corporation and OEG Latino to launch the PUMA x FRIDA KAHLO collection in honor of the iconic Mexican painter. Focusing on female empowerment the collection celebrates independence and the artist's passion to continue to move us forward.
Each piece from the collection pays homage to the artist with beautiful blooms, which will also be present on PUMA's first running shoe specifically developed for women. The range of apparel and accessories includes a crop top bra with a stand-out crisscross back, stunning shorts, and leggings that feature intricate floral details that add an artistic edge to your sportswear.
Frida Kahlo is part of the new Female Artist Series by PUMA, an initiative celebrating equality and empowering the voices of female artists. Always challenging norms, Frida Kahlo channeled personal struggles into art and self-confidence, making her one of the most inspirational changemakers in history. Through the PUMA Artist Series, PUMA is creating a new dimension to the She Moves Us campaign by creating collections with purpose in partnership with both legendary and rising artists.
The PUMA X FRIDA KAHLO collection is now available at, PUMA stores, and select retailers worldwide.