Spoil your man. Yes, sometimes they deserve it ;)
There's a brand new homegrown men's grooming & cosmetics brand, BCOS, launched to address the crucial role of likability for men in various aspects of life, including combating loneliness, enhancing personal connections, finding love, and even professional success.
Founded by Leila Selmane, BCOS is a homegrown brand dedicated to enhancing the grooming habits of men in the UAE. The brand offers a fresh perspective on men's self-care, driven by a keen understanding of the unique grooming needs of men.
Inspired by personal experiences that highlighted the impact of grooming on how others perceive us, Leila created BCOS to provide men with innovative grooming products and the necessary knowledge to improve their grooming habits. By helping men present themselves more confidently and attractively, BCOS aims to boost self-esteem, foster social interactions, and open opportunities for personal and professional success.
BCOS is committed to equipping men with the knowledge and tools necessary for impeccable grooming, ensuring they never miss an opportunity to make a positive impression. The brand simplifies grooming, making it straightforward for men to look sharp and feel confident daily. Every product is tailored to the unique characteristics and needs of men's skin and grooming habits. Men's skin differs from women's in terms of thickness, oiliness, and hair growth patterns, among other factors.
BCOS begins its journey with innovative products such as a beard filler pen and an ergonomic beard brush, designed to offer men straightforward and effective grooming solutions. The brand also features products containing volcanic ash, which are known for their beneficial properties for male skin. These products represent the first step in BCOS's plan to introduce a comprehensive line of grooming essentials tailored for men.
For more information visit: www.bcosformen.com
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