HOKA® Launches First Store in Dubai

HOKA, one of the world’s fastest-growing performance footwear and apparel brands, has announced the opening of its first store in Dubai.

Located in the newly renovated sports section at City Centre Mirdif, the all-new 1022 sq ft store will showcase HOKA’s full line up of performance footwear, apparel and accessories.

Originating in the amidst the French Alps, HOKA footwear is renowned for its unparalleled fusion of cushioning and support, promising a ride like no other. HOKA is now a leading name in performance footwear and apparel, boasting one of the most rapid growth trajectories in the industry’s history.

Setting itself apart through relentless innovation, HOKA offers an unrivaled experience with each pair of shoes, blending cutting-edge technology with meticulous design. From enhanced cushioning to meticulously engineered midsoles, every aspect of HOKA footwear is crafted to deliver a smooth, soft, and efficient ride. The new flagship will offer newly launched F24 styles including the Skyward X, which offers a plush inside with a tall midsole and carbon features, making it ideal for both daily runs and races while the ultra-fast road model, Cielo X 1 is ideal for racing.

Beyond shoes, HOKA extends its innovative spirit to activewear and beyond, constantly seeking new ways to make movement more enjoyable, purposeful, and empowering through strategic integration of technology, design, and community feedback.

For more information, visit HOKA.com