adidas announces the next step in its partnership with Common Goal – promoting equality in football through grassroots initiatives that increase access to the sport for women and girls. Under adidas' commitment, 1% of net sales of the FIFA World Cup Qatar 2022, Al Hilm, and Al Rihla match balls contributed to Common Goal's 'Global Goal 5 Accelerator', an initiative to increase female participation, representation, and leadership in grassroots football.
adidas' announcement comes at a key time in the football calendar. As one tournament ends, another begins, and the countdown to the FIFA Women’s World Cup Australia & New Zealand 2023 has started.
With this investment, the Global Goal 5 Accelerator will expand across Latin America, the Middle East, Asia Pacific, and Europe, making a real impact on the game globally.
As Co-Founder of Common Goal, Jürgen Griesbeck said, “The adidas commitment moves beyond what we believe is a significant step for gender equity and women's football. In other words, it's about elevating the sport to its highest potential and demonstrating what its legacy could be. It is our hope that many other brands and stakeholders will follow suit, helping the world’s most popular sport to unleash its maximum potential.”
More information on the adidas Football Collective x Common Goal Partnership can be found here